The Business To Government (B2G) market connects private and public companies with government agencies through government bids, RFPs and term contracts.
The B2G market can be challenging to enter as it can be slower moving than the private sector with additional requirements around company longevity, reputation and financial stability. If companies can overcome the more stringent business requirements and put a process in place to deal with the additional overhead of proposal writing and RFP and RFQ responses, they can be rewarded with a stable and long term customer in the form of a federal, state, local or education government agency.
Review our resources below on how to successfully market and sell to government agencies and find success in the B2G market.
Recommended Business to Government (B2G) Resources