In order to compete effectively for future government projects, you have to get in early with agencies. But the process of finding opportunities before bids and RFPs can be challenging. In fact, 60% of the marketing and business development professionals we surveyed said that they rely on existing agency relationships and word of mouth to find future projects. There’s an easier way to gather early market intelligence.
The webinar covers:
- The challenges of long-term business development
- How capital improvement projects can be the most actionable future leads
- The value of understanding agency spending plans
Webinar sponsor: Society for Marketing Professional Services (SMPS)