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Responding to bids and RFPs is mandated if you want to pursue government work, but 80% of the public procurement happens informally. This means agencies go directly to the vendors if the purchasing amount is under the threshold. Do you know your targeted agencies’ threshold?

  • Know your target agencies - It’s no secret that every agency does things a little differently. In order to get your foot in the door, you need to know how they work.
  • Get on the preferred vendor list - This is often a requirement if you want to be considered for informal purchases. Look for guides to help you with this process.
  • Deliver your value proposition through consistent marketing - At the end of the day, people buy from people they like and trust. Make sure you build that trust through consistent and relevant messaging.

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